Alcohol- and Tobacco-Free Community Events: Cultural events like Cinco de Mayo and Dia de los Muertos give the community an opportunity to celebrate their significance with pride. Our alcohol-and-tobacco-free events consistently draw between 1,000 and 4,000 attendees, forging a strong bond with many community members and organizations who eagerly anticipate the family-friendly celebrations. For more information please contact Claudia Baltazar/Nancy Machuca at (619) 283-9624.
Assessments of Alcohol Retailers: Youth visit local alcohol retailiers prior to a major holiday to build awareness about "stolen holidays" and to develop retailer support to change marketing policies. For more information Click here.
Essay Contest: The Coalition presents an essay contest at high schools to encourage teens to write about the significance of cultural celebrations and to analyze how alcohol and tobacco industries market their cultures. This year's winner was Rebecca Kuan, a 9th grader from Torrey Pines High School, to read her essay click here.
(left to right) Paulina Cádenas, Taja Tates, Rebecca Kuan and Remedios Gómez Arnau, Consulate General of México in San Diego.
Drawing Contest:
The Coalition presents a drawing contest at various San Diego City schools to promote the importance of a healthy lifestyle without the use of drugs and alcohol.
Postcard Campaign: In an effort to promote public health and prevention, the Coalition works with community businesses to conduct effective social marketing strategies and raise awareness on the negative effects of alcohol consumption.
The Coalition promotes dialogue among youth and their parents to discuss the social and individual implications of alcohol, tobacco and drug abuse. The Coalition hosts and facilitates "-town hall-" style meetings inviting community members to discuss issues related to drug and alcohol use and to come up with solutions. The purpose of the conversations is to get families to discuss and change attitudes that parents and children may have about substance abuse.
Parents a Powerful Tool to Prevent Underage Drinking Campaign: A campaign presented by the Latino Youth Council to educate parents about the issue of underage drinking and encourage them to communicate with youth about it. The group selected a very popular retail market in the Mid-City community as the first store to test four message cutouts that have a picture of a youth member to educate parents about the issue of underage drinking.
