The San Diego Cinco de Mayo con Orgullo Coalition is a project of SAY San Diego, partially funded by San Diego County and Substance Abuse & Mental Health Services Administration (SAMHSA).
We are comprised of members from many different sectors throughout the county.This includes parents, youth, businesses, schools, media, health organizations, law enforcement and local government. The Coalition nurtures a large volunteer base that expands prevention advocacy within the ethnically diverse communities throughout San Diego County. Under the auspices of the Cinco de Mayo con Orgullo Coalition, the Hands-Off Holidays Campaign is built around a conceptual framework that couples strong advocacy policy with a culturally-relevant approach to prevention of ATOD-related issues.
How does the Coalition promote change?
Prevention strategies include:
- Reducing problems associated with alcohol abuse caused in part by an over-concentration of alcohol advertising resulting in heavy alcohol consumption.
- Promoting the true meaning and family-friendly nature of holidays
- Advocating for social norm change
- Assisting in the coordination of county-wide alcohol and tobacco free celebrations.
Through the coordination and comprehensive technical assistance and training provided by the Cinco de Mayo con Orgullo Coalition staff, the Coalition works in collaboration to reduce alcohol-related problems.
Coalition members include:
California State Assemble Member Lori Saldaña, 76th Assembly District
City Heights Business Association
Crawford High School
Consulate General of Mexico in San Diego
North Insland Community Prevention Program
Fallbrook Youth Prevention Group
La Maestra Community Health Center
Latino Youth Council
Latinos y Latinas en Acción
Mothers Against Drunk Driving (MADD)
San Diego County Alcohol Policy Panel
Cesar Chavez Club
San Diego County Office of Education
San Diego Live and Play Smoke-free Project
San Dieguito Alliance for Drug-free Youth
Why our Work is Important?
Underage drinking and the many serious problems it creates is a concern within our communities. Underage drinking is the leading factor in deaths of young people ages 14-25. The drinking habits of young people are formed by community norms and expectations about drinking. Community events, cultural events and sporting events that are sponsored by alcohol companies send a message to our youth that drinking is a necessary part of our social life.